VIKARA WEBSITE PRIVACY POLICY

1. Information We Collect

We may collect the following categories of information:

Information You Provide

You may voluntarily provide information when you:

• Request or schedule an appointment
• Complete an online form
• Request information about a treatment, service, membership, or product
• Register for an event or promotion
• Subscribe to email or text communications
• Purchase a product or service
• Submit a review, survey, photograph, testimonial, or other content
• Communicate with us by telephone, text message, email, website form, or social media

This information may include:

• Name
• Email address
• Telephone number
• Mailing address
• Date of birth
• Appointment preferences
• Treatment or service interests
• Health or medical information you voluntarily submit
• Insurance information, when applicable
• Billing and payment information
• Photographs or other uploaded materials
• Communications and correspondence with our team

Payment card information may be processed and stored by third-party payment processors. VIKARA may not directly receive or retain complete payment card details.

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• Internet Protocol address
• Browser and device type
• Operating system
• Referring website
• Pages viewed
• Links selected
• Approximate geographic location
• Date and time of access
• Website usage and interaction data
• Cookie and similar technology identifiers

We may use cookies, pixels, analytics services, and similar technologies to operate the website, understand visitor activity, improve performance, measure marketing effectiveness, and personalize content.

2. How We Use Information

We may use information collected through the website to:

• Respond to questions and appointment requests
• Schedule, confirm, and manage appointments
• Provide requested dental, wellness, vitality, esthetic, or administrative services
• Communicate about treatment, follow-up care, billing, memberships, products, or services
• Process payments and transactions
• Maintain business, clinical, and administrative records
• Improve our website, services, patient experience, and marketing
• Send newsletters, promotions, educational information, or service announcements when permitted
• Conduct surveys or request feedback
• Prevent fraud, misuse, security incidents, or unlawful activity
• Comply with legal, regulatory, professional, and recordkeeping obligations
• Protect the rights, safety, and property of our patients, website visitors, team members, and business

We may combine information collected through the website with information obtained during telephone calls, office visits, treatment, or other interactions with VIKARA.

3. Health Information and HIPAA

Information submitted through a general website contact form does not automatically become protected health information under the Health Insurance Portability and Accountability Act of 1996, commonly known as HIPAA.

When information is created, received, maintained, or transmitted by a VIKARA healthcare provider in connection with healthcare treatment, payment, or operations—and is protected under HIPAA—it will be handled according to applicable law and the provider’s Notice of Privacy Practices.

If there is a conflict between this Website Privacy Policy and an applicable Notice of Privacy Practices regarding protected health information, the Notice of Privacy Practices will control.

Please do not use ordinary website forms, standard email, or social-media messages to submit highly sensitive medical information unless specifically instructed to do so through an approved secure system.

The website and its communication features are not intended for medical or dental emergencies. If you are experiencing an emergency, call 911 or seek immediate professional assistance.

4. Cookies, Analytics, and Advertising Technologies

We may use cookies and similar technologies for:

• Essential website operation
• Website security
• Remembering visitor preferences
• Measuring traffic and website performance
• Understanding how visitors use our website
• Evaluating advertising and marketing campaigns
• Presenting relevant content or advertisements

Some cookies may be provided by outside analytics, website, scheduling, communications, or advertising providers.

You may be able to manage cookies through your browser settings or a cookie-preference tool available on the website. Blocking certain cookies may affect website functionality.

We do not knowingly permit tracking technologies to collect or disclose protected health information in violation of HIPAA.

5. How We Share Information

We may share information only as reasonably necessary with:

• VIKARA-affiliated entities and authorized team members
• Dentists, medical providers, and other professionals involved in your requested care
• Website hosting, scheduling, patient-communication, analytics, payment-processing, marketing, and information-technology providers
• Laboratories, pharmacies, and other service providers when authorized or necessary for requested services
• Professional advisers, including attorneys, accountants, consultants, and insurers
• Government agencies, regulators, courts, or law-enforcement authorities when required or permitted by law
• A successor organization in connection with a merger, acquisition, restructuring, financing, or transfer of business assets

Service providers are permitted to access information only as reasonably necessary to perform services on our behalf and are expected to protect the information appropriately.

VIKARA does not sell or rent patient lists or personal information for monetary compensation.

We will not disclose protected health information for marketing purposes unless permitted by law or authorized by the individual when authorization is required.

6. Email and Text Communications

If you provide your email address or telephone number, you may receive communications concerning:

• Appointment requests and reminders
• Scheduling changes
• Treatment or service follow-up
• Account, billing, or membership matters
• Practice announcements
• Educational information
• Promotions or marketing offers, when permitted

Message frequency may vary. Standard message and data rates may apply.

You may unsubscribe from marketing emails by using the unsubscribe link included in the message. You may opt out of promotional text messages by replying STOP. You may reply HELP for assistance.

Opting out of promotional communications will not prevent VIKARA from sending necessary non-marketing communications, such as appointment, treatment, transaction, safety, or account-related messages.

Your consent to receive marketing text messages is not a condition of purchasing any product or service. Mobile telephone numbers and text-message consent will not be sold or shared with third parties or affiliates for their independent marketing purposes. Vendors assisting us with message delivery may process this information solely to provide those services.

7. Data Security

VIKARA uses reasonable administrative, physical, and technical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, email system, electronic transmission, or storage system can be guaranteed to be completely secure. You provide information electronically at your own risk.

If you believe that your information has been compromised or that someone has accessed your information without authorization, please contact us promptly.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

• Fulfill the purpose for which it was collected
• Provide requested services
• Maintain appropriate clinical and business records
• Meet legal, regulatory, tax, accounting, and professional obligations
• Resolve disputes
• Enforce agreements
• Protect our legal rights

Retention periods may vary according to the type of information and applicable legal requirements.

9. Children’s Privacy

Our website is intended for a general audience and is not directed to children under 13.

We do not knowingly collect personal information directly from a child under 13 without verifiable permission from a parent or legal guardian. A parent or legal guardian may submit information on behalf of a minor when requesting dental or healthcare services.

If you believe that a child under 13 has submitted personal information without appropriate permission, please contact us so that we can review and, when appropriate, delete the information.

10. Your Privacy Choices and Requests

Depending on the nature of the information and applicable law, you may request that we:

• Confirm whether we maintain personal information about you
• Provide access to certain personal information
• Correct inaccurate information
• Delete certain information
• Restrict or object to certain uses
• Stop sending promotional communications

Some requests may be limited by legal, clinical, professional, security, or record-retention obligations. We may need to verify your identity before completing a request.

Rights concerning protected health information should be exercised according to the applicable VIKARA healthcare provider’s Notice of Privacy Practices.

11. Third-Party Websites and Services

Our website may contain links to social-media platforms, financing providers, laboratories, scheduling services, payment processors, or other third-party websites and services.

VIKARA does not control and is not responsible for the content, security, or privacy practices of independently operated third parties. You should review the privacy policy of any third-party website or service before providing personal information.

12. Changes to This Policy

We may update this Website Privacy Policy periodically to reflect changes in our services, technologies, business practices, or legal obligations.

The updated policy will be posted on this website with a revised “Last Updated” date. Your continued use of the website after an updated policy is posted constitutes acknowledgment of the revised policy.

13. Contact VIKARA

For questions, concerns, opt-out requests, or privacy-related requests, please contact us:

VIKARA – Dentistry | Vitality | Esthetics
350 NE 24th Street, Suite 105
Miami, Florida 33137

VIKARA Dentistry: (305) 572-1600
Email: info@vikaramiami.com
Website: www.vikaramiami.com